The song was popularized by Old Crow Medicine Show who has long been affiliated with Alt Country/hippy jam fests. To be fair to OP though, there has been a bit of a fusion of the "scenes." Live electronic bands like the Disco Biscuits, Sound Tribe Sector 9, and the New Deal spawned this sort of new breed of "hippy-raver hybrids." As @visionep pointed out, there is somewhat of a natural symbiosis there. Anyway, this unholy alliance has come so far along as to push classic hippy bands like String Cheese Incident, Galactic, and Medeski Martin and Wood towards more electronic influenced sounds. These days you see kids on phish tour rockin' skrillex tattoos (oh the humanity). Whatever. I for one welcome our next generation of inebriated overlords. We all like to get down. Let's get down together.

>> ^Lann:

@visionep I known a lot of [insert creative subculture] that love bluegrass/Americana/old timey/folk music. So this isn't really all that strange to see. Also, this isn't exactly your normal country music you hear at some truck stop in Kansas.
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Tags for this video have been changed from 'Stephen McBean, Blood Merididan, Vancouver, Alt, Country, Rock' to 'Stephen McBean, Blood Meridian, Vancouver, Alt, Country, Rock' - edited by thinker247

I beg to differ on that alt country tag... THIS has more true country influence than much of the pop I've heard on CMT. Great sift

alt country? really? I always thought of them as being 'desert rock' or something... more like black heart procession than some poorly-tattooed alt-country music group that curses and acts hard.

I get "cutie" and "swinging" (and "Canadian"'s apparently wrong), but what's in any way, shape, or form "folk" about this song?

Or has "alt.country" caught on enough that anything that sounds like traditional or "country" music - and yet appeals to hipsters/indie people - gets called that now, leaving "folk" free for anything?

(Yes, I'm an indie music fan. No, I'm definitely not "indie people".)